Muralia

Standards, contracts, and technology for the oldest art form in the world

We connect verified muralists with clients around the world: real contracts, protected payments, and the tools artists need to run their whole business.

360+ verified artists34 countries100% organic growth
Who we are

The team

A small group blending art, technology, finance, and cultural management. Close enough to muralism to understand it, and obsessed enough with the product to fix it.

José Andrés Ruiz, Founder & CEO de Muralia

José Andrés Ruiz

Founder & CEO

Civil engineer and artist. Founded Muralia to bring standards, contracts, and technology to an industry that operated informally for centuries.

Natalia Aguilera, Partner & Head of Sales de Muralia

Natalia Aguilera

Partner & Head of Sales

Organizational psychologist and commercial strategist. Leads relationships with architects, brands, and corporate clients.

Antonio Heredia, Board Member de Muralia

Antonio Heredia

Board Member

20+ years in Private Equity. Partner at Fundamental Private Markets. Previously at Capital Group, Goldman Sachs, and JP Morgan.

Daniela Sacramento, Board Member de Muralia

Daniela Sacramento

Board Member

Art digitization specialist and founder of ArchivArt. Has worked with the Saatchi Gallery and the Botero Collection.

Our story

How Muralia started

Mural art is humanity's oldest form of artistic expression, yet it still works almost exactly as it did thousands of years ago: no standards, no contracts, no protection. Muralists get paid by bank transfer, with no guarantee, tracking their books in a spreadsheet they no longer understand. Clients have no real way to find, compare, or safely hire an artist.

In 2024, from Mexico City, we set out to change that. Not from the outside, but alongside muralists: improving the map, the catalog, and the visibility of their profiles, and giving them contracts, protected payments, and tools to run their business. We have spent more than 18 months building it with their feedback.

Mural art is the oldest art form in human history, but it operates as if technology never existed. Muralia exists to change that.
José Andrés RuizFounder & CEO
  1. 2024

    Muralia is born

    Muralia is founded to bring standards, contracts, and technology to a mural industry that ran entirely on informality.

  2. 2025

    Marketplace and AI quotes

    We launch the marketplace with verified muralists and AI matching that delivers the first quote in hours, not days.

  3. Oct 2025

    Interactive wall map

    We ship an Airbnb-style map to list and book walls at transparent prices, and supply starts growing organically.

  4. Feb 2026

    Going global with muralia.art

    We migrate from muralia.mx to muralia.art with a bilingual, multi-currency platform, opening registration to international artists.

  5. May 2026

    34 countries and brand campaigns

    Supply jumps to 34 countries; we deliver murals for Corona across from Estadio Azteca and our first project outside Mexico, in Texas.

  6. May 2026

    MuraLink launches

    MuraLink: one link bundling the payment request, signed contract, and automatic invoice so artists get paid safely.

  7. Today

    The largest network

    Today Muralia is the largest network of verified muralists in the industry, fully specialized in murals and operating globally.

Why Muralia

What we built

We compete against the way things have always been done: Instagram, WhatsApp, and handshake deals. Every part of Muralia exists to bring structure to something that never had it.

Verified artists

Every muralist goes through identity and portfolio verification. You hire someone real, with provable work.

Real contracts

Every project is formalized with a clear contract. No more deals over WhatsApp.

Protected payments

Money is held and released when the work is delivered. Fair pay for the artist, a guarantee for the client.

Marketplace and tools

On one side, a marketplace to find and hire muralists. On the other, the system for artists to manage quotes, payments, and invoicing.

360+

Verified artists

34

Countries

5,000+

Murals mapped

100%

Organic growth

What drives us

Our values

Artists first

Fair, protected pay, always. Muralists are at the heart of everything we build.

Radical transparency

Clear pricing, real contracts, and honest communication at every step.

Quality without compromise

Every mural transforms a space. We accept nothing less than excellence.

Find us

Our office

Oficina de Muralia en Santa Fe, Ciudad de México

Av. Javier Barros Sierra 495, Floor 5, Office 164, Santa Fe, Zedec Sta Fé, Álvaro Obregón, 01210 Mexico City, CDMX

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Get started today

Let's talk about your project

Looking to transform a space with mural art? Book a 15-minute call with our team or write to us directly.

info@muralia.art

Mexico City, Mexico

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No upfront cost. No commitments. Response within 24 hours.