
Muralia connects verified muralists with clients who want to transform their spaces. Already operating in 30+ cities. Now we are opening our capital.
The origin
Murals have been transforming spaces for thousands of years. But in 2024, a muralist still gets work through WhatsApp, without contracts, without payment guarantees, without tools. Muralia was born to change that.
With $60,000 USD and no full-time staff, we built the platform, verified 250+ muralists, and achieved organic traction across 30+ cities.
Traction
+21.9%
Monthly growth
250+
Registered muralists
230+
Quotes processed
510 m²
Painted by Muralia
30+
Active cities
$5B USD
Global market
The round
Minimum ticket
~$2,500 USD
No institutional investor status required
23% funded
Equity offered
20%
Valuation
$25,000,000 MXN
Current partners
6
Raised so far
$1,150,000 MXN
Model
Transaction-based commission · Unit economics: LTV/CAC > 3x
Use of funds
59% team · 19% growth · 11% operations · 7% technology · 24+ months runway
Profitability
Projected breakeven at month 15
Full financial details shared upon request.

The process
01
Leave your email
We send you the executive summary. No commitment, no awkward calls.
02
Read the deck
Review the numbers, vision, and model. If it convinces you, we move forward.
03
We talk and you decide
A 20-minute call with the founder. If you want in, we sign.
The entire process takes less than 1 week.
The team

José Andrés Ruiz
Founder & CEO
Civil engineer and artist. Founded Muralia to bring standards, contracts and technology to an industry that operated informally for centuries.

Natalia Aguilera
Partner & Sales Director
Organizational psychologist and business strategist. Leads relationships with architects, brands and corporate clients.

Antonio Heredia
Advisory Board
20+ years in Private Equity. Partner at Fundamental Private Markets. Ex-Capital Group, Goldman Sachs and JP Morgan.

Daniela Sacramento
Advisory Board
Art digitization specialist and founder of ArchivArt. Experience with Saatchi Gallery and the Botero Collection.
FAQ

Ready to learn more?
Leave your email and we send you the pitch deck today.
Muralia Marketplace S.A.P.I. de C.V. · Confidential information shared upon request.